carwow savings are calculated and shown in two ways:
1) carwow specific model saving
A saving advertised for a specific model is calculated daily based on the up-to-date pricing being offered by dealers on our site.
You can configure different variants of a specific model - meaning different engines and trims - so within one model there are different prices for each variant. To work out the average saving for a specific model, we take the best cash price being offered for each variant and create an average for the model. Savings are always shown against the Manufacturer’s Recommended Retail Price (RRP) for the model.
2) carwow average saving
A static average saving across all models is used on our homepage to reflect the average saving that our buyers have achieved on purchases through carwow. The calculation represents the saving offered by the dealer that our buyers bought from. The current date range for these buyer-achieved savings is January-June 2017.
Off site Advertisement
All off site advertisements that contain a carwow saving are calculated exactly as presented above, including the date range. We ensure the saving used is correct at the time of submission for print or inclusion in any other form of non-dynamic media.
Do we ‘round up’ when showing savings?
No, we will never overstate a saving and where needed will round down.